In this article, we will take you through some Facebook monetization app that will help significantly in your earnings.
The internet is being won by mobile devices invisibly and this has far-reaching implications.
According to Statista, mobile devices (excluding tablets) accounted for over 53% of global internet traffic in the fourth quarter of 2019.
One of the causes of the explosive increase in mobile traffic is the emergence of digital markets in India and most developed European nations.
Under-developed African nations missed out on the desktop internet age due to financial constraints and a lack of infrastructure.
People have naturally become attached to their mobile apps in ways they never had before.
In a Morning Consult study, 52 percent of respondents said they believe features such as a weekly usage activity report or Do Not Disturb (DND) options would help them manage their smartphone addiction.
Demand for app install advertising is increasing in tandem with the rise in mobile device addiction.
Marketers spent approximately $58 billion on app downloads in 2019. By the end of 2022, this figure is expected to reach $118 billion.
And who knows how much of that, money goes to Facebook’s app and monetization family?
In 2017, mobile ads brought in more than $35 billion for the world’s largest social media network. This figure increased to about $51 billion in 2018.
The Facebook Monetization App through the Facebook Audience Network was an instrument used in producing this enormous sum of money.
Seeing this huge sum of money, you may ask, what is Facebook Audience Network?
What is the Facebook Audience Network, and how does it work?
The Facebook Audience Network is a monetization system that allows businesses to market their products and services across hundreds of mobile apps and websites.
Because we don’t know which side you want to join, our training will be divided into two sections.
The first section of our course is for you if you wish to monetize your Facebook mobile app (Facebook App Monetization through Facebook Audience Network for Developers).
If you want your advertising to appear across the Audience Network, the second section (Facebook App Monetization through Facebook Audience Network for Advertisers) is for you.
Section 1: Facebook Audience Network for Developers
Facebook paid out over $1.5 billion to mobile app developers and website publishers all over the world in 2018, according to internal data.
In this section, you’ll learn about the key components you’ll need to get started selling your app and how to set it up step by step.
We’ll also go over some pointers on how to use the Audience Network to efficiently monetize your app and how to deal with any issues that may arise.
Let’s get this party started!
How to Use the Audience Network to Monetize Your Facebook App
To Get Started, You’ll Need These 4 Monetization Components.
- The first component is a smartphone app that can be downloaded from the App Store or Google Play Store.
- The second component is to use Monetization Manager, you’ll need a Facebook Business Manager account.
- The third component is to access the code of your mobile app to integrate the Audience Network SDK.
- The last component is to add your payment account information, which will be used by Facebook to process payments.
How to Start Your Facebook App Monetization Process in 8 Simple Steps
Step 1: Open Facebook Business Manager, and select Monetization Manager from the Shortcuts section of the drop-down menu in the top left corner.
Step 2 — After opening your Facebook Business Manager, now it’s time to make a property. This is a structure that makes managing your app’s properties easier. One Android app, one iOS app, one Instant Game, and one Instant Article Page can all be part of the same property.
Step 3 — After you’ve built and named your property, you’ll need to add it to Monetization Manager by selecting the platform for your app.
It’s worth noting that Facebook will take roughly 72 hours to assess and approve your mobile app.
Step 4: Decide where you want your ads to appear. The Audience Network provides the following possibilities when it comes to Facebook placements:
You can use rewarded video ads to monetize your gaming app and reward individuals who have seen your ad.
Pretty Simple, for example, saw a 20% increase in CPM by employing rewarded videos on the Audience Network.
CPC (cost per click) is not provided in the Facebook Audience Network.
Playable ads are another Facebook ad style for mobile gaming apps offered on the Audience Network.
A video intro, a game demo, and a call-to-action screen make up a playable advertisement.
Interstitial ads are full-screen video advertisements that show just after a user of a mobile app completes one action and before they go to the next.
There are two types of interstitial videos: autoplay and click-to-play.
Native ads are image ads that you may personalize in any way you want to fit in naturally with the design of your mobile app.
These ads leverage data from the Native Ad API to deliver a native user experience.
Traditional banner ads that appear at the top or bottom of the screen are known as display ads.
Because individuals are accustomed to disregarding banners, Facebook argues that this ad placement works for the poorest.
Step 5 – Integrate with the Facebook Audience Network SDK. This can be done with or without the use of mediation.
Step 6: Put the SDK to the test to see how effective the Facebook Audience Network is. If the SDK isn’t working properly, you won’t be able to monetize your app.
After that, fill in all of the required information to begin testing your SDK on one or more test devices.
Step 7 — Go to Payouts and fill in your payment details.
Step 8 — Once you’ve decided on your locations, integrate and test the SDK, enter payment information, and publish your mobile app, you’re ready to go.
This is a fantastic idea, especially because we’ll be answering the question, “What is the Facebook Audience Network for Advertisers?” shortly.
Section 2: Facebook’s Audience Network for Advertisers
Every month, Facebook claims that over 1 billion users see an Audience Network ad.
According to one case study, Facebook, Instagram, and the Audience Network ad campaigns yield eight times greater conversion rates than Facebook-only ad campaigns.
When experimenting entirely with Audience Network advertising in Germany, France, and the United Kingdom, Lost My Name saw a 36 percent increase in reach, a 25% increase in conversions, and a 19 percent lower cost per action.
Facebook Audience Network Advertising Checklist
To begin advertising on the Facebook Audience Network, make sure you have a Facebook Business Account. You’ll need to use the Ads Manager platform to start your ad campaigns.
Before you launch your Audience Network advertising, there are a few things you should do.
Select the Most Appropriate Audience Network Goal
The Audience Network is not supported by all marketing objectives in Ads Manager.
You can use the following Facebook Audience Network marketing objectives in your ad campaigns:
Brand awareness (video only)
Reach (video only)
Engagement (video only)
- Video views (video only)
- Catalog sales
Add a Facebook Pixel to Your Website
You’ll need to install the Facebook SDK if you’re promoting a mobile app. The Facebook SDK and pixel are ad tracking tools that track how well your Audience Network advertising is performing.
You’ll notice your target audience’s behavior patterns when you measure your Facebook advertising. We don’t need to go over the benefits of this knowledge.
Not to mention the ability to create Custom Audiences and Lookalike Audiences using Facebook Dynamic Ads.
- All Facebook Audience Network placements should be tested.
- Advertisers on the Audience Network can choose from three different placement options:
- Audience Network Native, Banner, and Interstitial
- Audience Network Rewarded Videos
- Audience In-Stream Videos
- You should test them all.
- You must select at least one of the Facebook Feed placements to be allowed to run advertisements on Audience Network placements.
- Lists of Facebook Audience Network Publishers are available for download.
- The gaming, mass media, sports, entertainment, lifestyle, and education industries all have Facebook Audience Network websites and apps.
Keep in mind that three Facebook Audience Network site lists are available for download: Audience Network Mobile Apps, Audience Network Instant Articles, and Audience Network In-Stream Video.